PhD in Communications with regard to the interaction of users of social media. He has directed the master’s in Digital Marketing (previously graduate degree in Social Media) since 2010. He is a partner and founder of several companies centered on digital marketing and corporate and professional communications with special focus on elite athletes. He is involved in a project with two of them that will take him to the 2020 Summer Olympics in Tokyo with significant media repercussions through new social channels. He is also the vice president of the NGO Goals for Freedom, which he works with on volunteer projects in Uganda.